Contract type : permanent
Salary : based on experience
Workplace: Milano
We are seeking : Head Of Digital - Italy
Retail Company - Sport Sector
Role Challenge : Delivers a truly omni-channel experience to customers leveraging digitally-enabled touchpoints to grow sales and margin on digital channels. Ensures operational performance of digital activities to ensure product availability on digital channels.
Responsibilities :

Develops strategies to drive high quality traffic and grow sales on digital channels;
Oversees execution of projects in key digital growth areas (User Experience, Customer Acquisition, CRM, Onsite Personalization) and monitors improvement on performance on key metrics (e.g., conversion rate, bounce rate, traffic);
Oversees end-to-end strategy, execution and ROI improvement monitoring for Local digital marketing campaigns, in close coordination with Performance Marketing Leader;
Monitors commercial and financial performance across all digital channels;
Develops strategies for a truly omni-channel mindset at all levels of the organization;
Steers the development of additional digitally-enabled customer touchpoints (e.g., click-and-collect) across its country;
Ensures omni-channel strategy is in line with other countries and actively seeks platform standardization opportunities;
Ensures commercial incentives are in line with omni-channel strategy - especially in stores and across Ecosystems;
Ensures product availability on digital channels;
Oversees Digital commerce supply chain logistics on its perimeter (incl. last mile logistics, ship from store and E-Commerce warehouses development) by working closely with Supply Chain Leaders;
Oversees Digital commerce readiness from an IT standpoint working closely with E-Commerce Tech Lead and Local IT teams;
Oversees Digital commerce offer development in its country with Assortment Leaders.
Skills & Attributes :
Fluency in all business languages (e.g., Finance, Strategy, IT, Marketing, Logistics);
Change management skills and ability to implement changes with an impact beyond its immediate scope of work (e.g., stores);
Communication skills/Personal impact (e.g., clear communication, ability to build trust-based relationships, persuasion);
Creative and technical aspects of e Commerce marketing content (incl. search engines, search engine optimization, etc.);
Operations and supply chain in digital channels, incl. product flow, warehousing, last mile logistics, etc.;
Agile processes and mindsets Experience;
Experience in B2 C omni-channel sales or in B2 C E-Commerce, including the tracking and improvement of digital channels financial performance;
Leading /contributing to IT projects related to digital channels, e.g., web platform upgrade, user experience, CRM;
Leading digital teams.
Location : Lombardy - Italy
#J-18808-Ljbffr